Thursday, 20 August 2009

Hall of Shame - Allbright

Hall of Shame part 4
An occasional series devoted to the worst in the brewing world.

Allbright, Welsh Brewers.
Dreadful keg beer which dominated the South Wales valleys for decades. Alllbright was weak, 1033 OG about 3.3% ABV and was a pasteurised version of the popular Hancocks PA (Pale Ale). First brewed in 1963, it came to dominate the Hancocks pubs and later when Bass bought them; together with Webbs Brewery to create the huge Welsh Brewers empire, their pubs.

“The most popular beer in Wales” went the slogans on advertising mirrors in countless bars across the region. The chimney stack of the old Hancock's Brewery in Cardiff had Allbright in large letters on it for years, until the brewery was bought by Brains and it was a good day for real ale when they put their name to the stack. Allbright was only ever sold in Wales, in England it was marketed as 'Toby'. In the late 1990s, whilst Bass still had a pub estate, sales dropped off and they were even overtaken by sales of Hancocks HB, the cask beer produced at the same brewery in Cardiff. Not sure if it is still made, Coors would no doubt own the brand nowadays but have not seen it on a bar for years.


2 comments:

The Beeralist said...

Hailing as I do from sarf London my first experience of Allbright was when during my freshers week at Cardiff University in the late 70s. They sold it in the Union bars and even at the hall of residence where I stayed initially.

Knowing very little about beer quality at the time I lapped it up as it was cheap and you could drink lots of it without falling over.

Sacrilegously I also used to mix it half and half with Brains Dark which they carried in flagons (2pt containers) behind the bar - my own mild and bitter combo.

Eventually of course I found my way out of this nonsense and discovered real Brains Dark and SA etc.

But thank you for bringing back a part of my youth.

Anonymous said...

Im a Drayman in South Wales, and I drank a pint of Allbright today on my rounds. Wasn't bad at all.

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